Native Advertising Trends Statistics 2015-2016

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September 10, 2015

Native advertising was one of the major players in 2015 and still is, of course, this 2016. In fact, native advertising is seen as a less intrusive for users and also adds value. In fact, as eMarketer reported late last year, “Native Advertising Update: Marketers See Healthy Spending Growth in 2016″, this type of advertising is growing between those who invest in advertising campaigns. Presenting formulas are many and varied….

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Revcontent CEO John Lemp Explains Content Recommendation

September 3, 2015

   What Are Content Recommendation Widgets? Native advertising trends and statistics is one of the fastest-growing digital forms of advertising today, with Business Insider reporting spending on native ads will soar to almost $8 billion this year, up from $4.7 billion in 2013; and will grow to $21 billion by 2018. A 2013 study by IPG Media Lab and Sharethrough, measuring nearly 5,000 participants’ behavior and perceptions towards native ads…

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